Copywriter — Est. 2022
I write copy that moves people — not just through funnels, but to action, belief, and loyalty. Because the best draft isn't the first one.
From the first line to the final full stop, I sweat every syllable. Whatever the channel, whatever the brief — copy that earns its keep.
I find the voice that's distinctly, unmistakably yours — then document it so you can speak it fluently across every channel.
Pages that work as hard as your product. I structure, write, and refine copy that converts without sounding like it's trying to.
Concepts and copy for campaigns that people actually remember. I go from big idea to final execution — solo, with no agency overhead.
Nurture flows, onboarding series, and campaigns that people look forward to opening. Yes, really.
The words inside your product matter more than most realise. I make every microcopy moment count.
A plan that makes sense for your goals, audience, and budget — not a generic editorial calendar dressed up as strategy.
Every project goes through the same rigorous process. The name isn't a gimmick — it's a commitment to never settling for good enough.
I get inside your brand, your customers, and your competitors. Deep listening before a single word is written.
Messaging hierarchy, narrative arc, and argument flow. I decide what to say before I decide how to say it.
The first full draft — rough edges and all. I don't polish before I've got the raw material right.
I cut, sharpen, rearrange. This is where good becomes great. Where the obvious becomes the unexpected.
The final read. Every word earns its place. Nothing left in that shouldn't be. Nothing missing that should.
A selection of projects I'm proud of — and the clients kind enough to let me share them.
A complete tone-of-voice overhaul for a challenger bank — making money feel human, not intimidating, without losing authority.
A B2B project management tool that needed to stop talking about itself and start talking about its users.
Six words. Twelve executions. One seasonal campaign that drove a 34% uplift in brand recall.
Eight emails. 62% average open rate. Zero unsubscribes in the first 30 days of testing.
Rewrote 400+ interface strings for a meditation app. Support tickets dropped 28% in the quarter after launch.
The Fifth Draft didn't just write our copy — she found our voice. We've been using the guidelines she created for three years and it still feels fresh.
Working with her is genuinely different. She asks better questions than any agency we've used. The brief she wrote for us was better than the brief we gave her.
I've worked with a lot of copywriters. She's the first I've trusted to just get on with it. No hand-holding required — and the results speak for themselves.
I'm a freelance copywriter who started The Fifth Draft in 2022 with a simple belief: that language is the most undervalued asset most businesses have. When you work with me, you get me — not a junior handed your brief, not an account manager playing telephone. Just a writer who cares obsessively about finding the right word, in the right order, for the right reason. I've written for startups and established brands, fintech and fashion, SaaS and retail. The sector changes. The standard doesn't.
Tell me about your project and I'll get back to you within one working day. No sales calls, no decks — just a conversation.